HOME / CASE STUDIES
     
 
Opt-in E-Mail list Management

Testing Overview:
  • Limit bounced e-mails (keep your list clean)
  • Track response by offer category
  • Add channel cross marketing and track results
  • Determine lead quality
  • Document seasonal adjustments for specific offers
  • Use small lists selected by source type
Description:

 
Let.s start with the basics of affiliate marketing. Affiliate programs allow those not directly associated with a company to become an independent sales representative for that company, and more importantly, earn money on the sales that they generate. For whatever reason, this brings to mind a pajama wearing webmaster looking to integrate Amazon or eBay into their content. Affiliates are paid based on results. If they are promoting a product, they receive a percentage of the sale. If they are promoting a sign-up, they get paid a fee that translates to a percentage of the expected value of that new user.
 
Solutions:

 
We hope to find severals avenues to persue. Testing is under way now and a six month time frame has been set for re-evaluation.
 
Results: