 |
|
|
|
| |
|
|
| |
Company Overview:
Colbond is a leading global producer of durable, high-performance nonwovens for industrial applications. Colbond's product range includes Colback and Coltron, - high-standard, durable polyester-based nonwovens - for demanding applications in mainly the flooring, automotive and construction industries.
Problems:
- Colbond needed a solution for delivering information
about their revolutionary carpet backing.
- The client desired to deliver the information in a
way that was non-technical.
- Colbond was having trouble convincing the major carpet
manufacturers of the benefits of using their product.
- Colbond wanted to notify designers and architects
that you could specify the carpet backing just as you
could color or construction.
Solutions:
- Creative Code designed and developed a web site that
offered a very simple and creative approach that would
satisfy the consumer, the very picky designer and architect
as well as the manufacturer. This all-in-one design
approach helped create the over-all brand and marketing
strategy for the Colback® product line.
Results:
|
|
|
|
 |
